What Do You Like About Clothing Fashion Rue 21

WARRENDALE, Pa., July 17, 2020 /PRNewswire/ -- While specialty wearable retailers nationwide have announced defalcation or permanent endmost, r21 Holdings, Inc. (rue21), announced today that it will open three new brick-and-mortar locations this July. The retailer -- who has experienced a business concern uptick since emerging from the Covid-19 shutdown outperforming every metric including sales, comparative year-over-year sales and EBITDA, plans to open three new stores in S Carolina, Tennessee and Texas, bringing its store count to 673 in 45 states.

Like many retailers, rue21 responded to the global pandemic in March by shuttering its stores and furloughing nigh staff, pausing scheduled incentive bonuses, but continuing to provide employee healthcare benefits. When some states began to reopen in May, the retailer safely opened 180 stores, electively erecting behind-the-counter "sneeze shields", installing touchless payment technology and training staff on stringent safety protocols.

"During this unprecedented time, belts were tightened -- simply the executive team connected to strategize and collaborate in club to prepare for pent upwards customer demand," said interim CEO John Fleming, whose retail feel includes leadership roles at Walmart, Uniqlo, Bed Bath and Beyond, StitchFix and Untuckit, among others. "Nosotros fully expected all areas of commerce to accept a striking, simply to our surprise, our customers were anxious to buy affordable, fashion-forward pieces that fit into their new manner of life. As a outcome, nosotros trounce out concluding year's comparables with a tape June in terms of gross margin."

Fleming, who became acting CEO at the beginning of 2020, turned downwardly compensation throughout the furlough flow. Under his leadership, he directed a more streamlined approach toward promotions, store operations and direction structures, focusing on speed to market and inventory velocity. As the retailer prepares for an uncertain dorsum-to-school flavor, information technology volition prioritize the timely supply of tendency-setting inventory, such as its fashion-print facemasks, and plus-size rue+ offerings, which continue to be a market differentiator.

"Speed to marketplace continues to be a laser focus. Trends are changing faster than e'er before and we're determined to consistently run into our loyal customers' demands," said Fleming.

In addition, the retailer doubled down on its customer loyalty strategy, launching rue rewards online in April and across all stores on July 9. The complimentary reward program -- rue21'south beginning -- gives customers 10 points for every $ane dollar spent -- or a $5 dollar reward for every $75 spent -- and includes sectional member offers.

"Dissimilar many retailers, we are in a better position today then nosotros were before the global pandemic. Nosotros are energized to build off of this incredible momentum and provide our customers with a seamless, personalized and condom shopping feel," said Fleming.

About rue21
rue21 is a mode destination that promises to requite customers quality styles at accessible prices. We offering the largest selection of products, sizes and trends that fit every personality and budget.

Headquartered only north of Pittsburgh, Pennsylvania in Warrendale, they operate over 673 stores in 45 states and online atwww.rue21.com.

Contact:

Joanna Doven
Premo Consultants
[email protected]
724-420-0870

SOURCE rue21